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Influencer Marketing Masterclass
Before We Jump Into Anything...
Welcome To The Masterclass!
An Intro to Influencers
Influencer 101 (7:53)
A Guide to Bloggers (8:11)
A Guide to YouTubers (11:58)
A Guide to Instagrammers (6:40)
A Guide To Viners (6:24)
The Best of the Rest (5:19)
Influencer Jargon Cheat Sheet
Which Platform Is Best For Your Campaign?
Brainstorming Ideas
Your Campaign's Purpose (3:52)
Your Target Audience
Your Collaboration Idea (22:37)
Choose Your Best Collaboration Idea
Ultimate Guide To Collaboration Ideas
Finding Influencers
Before You Start Your Search... (5:30)
Searching For Influencers (8:18)
Best Fit Criteria Checklist
Approaching Influencers
Making A Connection (3:20)
The Initial Email (3:48)
The Follow-Up (3:13)
Email Templates + Swipe Files
Working Through Your Collaboration
Crafting An Agreement (5:29)
Keepin’ It Legal (2:33)
Contract/Agreement Templates
Post-Collaboration Tips
How To Measure & Amplify Your Collaboration (3:14)
Keep Connected (2:40)
Bonuses
Useful Links
Ultimate Influencer Campaign Tracker
Interview with Lucy Lendrem - Head of UK Talent at Gleam Futures
Interview with Huw Samuel - Viner
Interview with Jackie Jade - Attorney
Interview with Gariele Wright - Instagrammer
Keepin’ It Legal
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